The marine industry stands at a crossroads.
A recent Reuters piece, “Shipping industry still at sea as it tries to navigate to net zero” (June 4, 2025), illustrates a truth we’re witnessing across the global energy landscape: pressure to decarbonize is increasing, but the path ahead remains uncertain for many vessel operators and port authorities.
The International Maritime Organization (IMO) is planning to implement emissions caps and worldwide carbon pricing by 2028, and the European Union plans to include shipping in its Emissions Trading System, sending a clear message: the time to act is now.
But knowing where to begin is another story.
Today’s shipowners are considering a variety of propulsion choices, including hydrogen and ammonia, LNG, biofuels, and nuclear. There are advantages and disadvantages to each fuel pathway. One approach, however, is already shown viability at scale: methanol.
Why Methanol is Getting Real-world Momentum?
However, issues remain:
HEG’s Approach: Practical, Phased, and Future-Ready
At Hydrogen Era Global (HEG), we believe that real progress comes from meeting the industry where it is now while also preparing it for the future.
We focus on outcomes rather than technologies.
For shipping and port operators who find the transition to green methanol difficult due to pricing, supply, or infrastructural constraints, we recommend gray methanol as a practical starting point. It enables faster and wider adoption today, with a clear upgrade route to green methanol and hydrogen as markets expand.
Our long-term roadmap includes comprehensive decarbonization, but we begin by making change possible.
What We Are Building At HEG
Our involvement in the maritime energy transition
The marine industry does not have to wait for a perfect solution, or gamble on unproven ones.
Methanol provides a clear and viable path. And with HEG, that approach becomes more realistic, cost-effective, and future-ready.
To find out how HEG may help with your transition strategy, please contact us at [email protected] or [email protected].